Job Description

Marketing Coordinator

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Coordinator based in India.

This is a fully remote marketing role focused on executing content and social media initiatives for a B2B audience. You will own day-to-day content production across blogs, email, social channels, case studies, and landing pages. The role combines hands-on writing and editing with campaign coordination, performance analysis, and cross-functional collaboration. You will work closely with product marketing, sales, design, and other stakeholders to turn complex topics into clear, benefit-focused messaging. You will help maintain a consistent brand voice while ensuring campaigns, content calendars, and social programs stay on track. The position also provides opportunities to contribute to product launches, go-to-market campaigns, and broader content strategy. Success will depend on strong execution, thoughtful storytelling, data-informed optimization, and the ability to manage multiple priorities in a remote environment.

Accountabilities

• Plan, write, edit, and publish content across blog articles, email campaigns, case studies, landing pages, and other customer-facing channels.
• Manage and execute the social media calendar across LinkedIn and other relevant B2B platforms, coordinating copy, creative assets, publishing, and scheduling.
• Collaborate with sales and product teams to translate technical, product, and industry concepts into accessible, benefit-led messaging for prospects and customers.
• Track content and social media performance, including engagement, traffic, and marketing-qualified leads, and use insights to refine content and channel strategies.
• Maintain consistency in brand voice, messaging, terminology, and quality across customer-facing communications.
• Coordinate with designers and design tools to develop on-brand visual assets for social posts, campaigns, events, and other marketing initiatives.
• Support go-to-market activities for product launches and campaigns, coordinating content timelines, assets, and channel rollouts.
• Manage content production workflows and editorial calendars, keeping cross-functional stakeholders aligned on priorities, responsibilities, and deadlines.
• Monitor industry trends, competitor activity, customer conversations, and emerging topics to identify relevant content opportunities.
• Contribute to continuous improvements in content processes, campaign execution, and audience engagement.

Requirements

• 5–6 years of experience in content marketing, social media, communications, or a related marketing discipline, preferably within a B2B or SaaS environment.
• Strong writing and editing skills, with the ability to adapt tone, structure, and messaging across social media, email, long-form content, and other formats.
• Proven experience managing content calendars and coordinating multiple stakeholders, campaigns, and deadlines.
• Working knowledge of social media platforms, scheduling tools, and basic marketing and content performance analytics.
• Ability to quickly understand technical or industry-specific subject matter and translate it into clear, engaging, audience-focused content.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and priorities simultaneously.
• Experience with design tools such as Canva or Figma is a plus.
• Familiarity with CRM or marketing automation platforms and SEO fundamentals is an advantage.
• Proven experience collaborating with US-based business teams.
• Excellent written and verbal English communication skills.
• Ability to work with core US Eastern Time business hours, including approximately four hours of overlap from 7:30 PM to 11:30 PM IST, plus four flexible hours.
• Ability to work effectively in a fully remote environment with a quiet, dedicated workspace and reliable internet connection of at least 50 Mbps.

Benefits

• Annual compensation range of ₹6,93,800–₹9,71,300, with actual compensation based on experience, skills, job-related knowledge, market considerations, internal alignment, and geographic location.
• Fully remote work arrangement in India.
• Medical insurance coverage.
• Accident insurance.
• Retirement benefits.
• 12 company-paid holidays.
• 2 flexible holidays.
• Privilege/earned leave and casual/sick leave.
• Paid maternity and paternity leave.
• Weekly wellness events and programs.
• Opportunity to collaborate with international and US-based teams.
• Exposure to B2B content marketing, social media, product marketing, and go-to-market campaigns.
• Opportunities to develop expertise across content strategy, performance analytics, and digital marketing.
• Inclusive and collaborative remote working environment.

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