Job Description

Marketing Strategist

This is a remote position. Our client is looking for a Marketing Strategist for a luxury real estate brand. They operate within the high-end real estate market and have expanded their digital presence and client base over recent years through strong branding and innovative marketing initiatives. This role supports the growth of their luxury portfolio by managing end-to-end marketing efforts across digital channels, listings, and brand campaigns. The ideal candidate is a versatile marketer who can manage creative production, digital strategy, property marketing, and ongoing brand promotion while working independently and communicating clearly.

Responsibilities:

• Develop and execute marketing initiatives that promote both the company brand and individual property listings.
• Manage social media strategy, content creation, scheduling, and engagement across major platforms.
• Create visual assets such as brochures, flyers, graphics, and property imagery using Canva or similar tools.
• Assist with digital advertising by setting up and optimizing Meta and Google campaigns for brand and listing promotion.
• Update website content and publish blog posts on WordPress, ensuring SEO best practices are followed.
• Support lead follow-up workflows through email and occasional phone communication using FollowUp Boss.
• Maintain brand consistency across all marketing channels and materials.
• Coordinate marketing timelines with the client, communicating progress, expectations, and project needs.
• Monitor campaign performance and propose improvements to enhance visibility and lead generation.
• Collaborate with the client to brainstorm ideas, present concepts, and execute initiatives with minimal supervision.

Requirements:

• Experience in marketing, preferably in real estate or a related industry.
• Strong skills across social media management, digital ads, SEO basics, and general content creation.
• Ability to design marketing assets with an eye for aesthetics and brand alignment.
• Familiarity with WordPress, Meta Ads, Google Ads, SEO tools, and Google Workspace.
• Excellent communication skills, both written and verbal.
• Highly organized, proactive, and comfortable managing multiple tasks independently.

Qualifications:

• Background in digital marketing, creative production, or brand strategy.
• Ability to manage projects from concept to execution with limited oversight.
• Strong sense of ownership, reliability, and accountability.
• Real estate or luxury brand experience is a plus but not required.

Benefits:

• Full-time position 100% remote
• Opportunity to work closely with a luxury real estate brand
• Creative autonomy and potential long-term growth

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